YouPrint — Instagram Post Design

YouPrint is a photo printing company whose customers are mostly mothers looking to preserve family memories in printed books and photographs. When I joined the project, their Instagram had no coherent visual identity — a mix of mismatched styles, fonts, and colors that made the feed feel scattered and hard to trust. My role was to bring order to that chaos: designing a series of Instagram posts promoting sales and products within a consistent design system that felt joyful and playful, while staying simple and easy to read at a glance.